![]() Measure downloads from Smart App Banners in Safari and cross-promotion in apps that use StoreKit to display your product page. Measure the performance of your marketing campaigns across channels, such as social media, email, and paid advertising, so you can focus on the campaigns that are most effective. This data provides insight into how your marketing efforts and metadata changes affect downloads. You can measure your app’s downloads, including First-Time Downloads, Redownloads, and Total Downloads, as well as your App Store conversion rate. See how many people discover your app while searching or browsing on the App Store, and find out which apps and websites bring people to your product page.
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